Tob Control 1998;7:9
( Spring )
News analysis
Life chopper
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As everyone knows, children are not at all interested in Santa
Claus, aka Father Christmas; nor in helicopters, either.
At least, that might be the sort of view that Rembrandt, South African heart of the Rothmans cigarette empire, would take in public. No
problems for Rembrandt, anyway, with flying Santa in a helicopter named
after its popular John Rolfe brand, to visit the Children's Red Cross
hospital at Mossel Bay. This is a popular tourist destination about
halfway between Port Elizabeth and Cape Town in South Africa's Western
Cape province, where some 80 000 South Africans enjoyed the world's
most temperate climate (after Hawaii) over the Christmas holidays. No
problems either, apparently, with the rest of the chopper's six-day
visit to the town, accompanied by all the usual brand-soaked hardware,
where it gave joyrides for the bargain price of
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R20.00 (US$4) per person. No doubt only adult
smokers chose to fly . . . [Full text of this article]
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