News analysis
Trinidad and tobacco
| The first 150 words of the full text of this article appear below. |
Trinidad and Tobago illustrates the classic predicament of many less
affluent countries: its people and politicians are getting wise to the
problems of tobacco, but it lacks the comprehensive tobacco control
legislation so essential to stop the tobacco companies, which still see
a highly profitable future there. An illustration of their optimism was
the massive programme of high-profile activities which Rothmans
organised to launch its Craven A brand there last November. Under the
sort of newspaper headline that marketing executives must salivate
over
"T & T welcomes Craven A"a sycophantic article announced
that the prime minister would be among those turning out for the
brand's first launch event, to be held on the best-known promenade in
Port of Spain, the capital. It added that the brand was expected "to
put over $20 million into the national economy", and that deals were
being signed to sponsor sporting events, including a soccer
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