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Tobacco Control 1998;7:116; doi:10.1136/tc.7.2.116b
Copyright © 1998 by the BMJ Publishing Group Ltd.
Tob Control 1998;7:116 ( Summer )

News analysis

South Asia: foul play from B&H

The first 150 words of the full text of this article appear below.

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Earlier this year, a massive advertising campaign was launched for Benson & Hedges, made for the local market by the Indian Tobacco Company (ITC), a subsidiary of BAT. Special functions sponsored by B&H were advertised, including many in bars popular with fashionable young people in the city of Mumbai (Bombay), and large B&H billboard advertisements appeared all over the city.

Young people in teeshirts coloured black and gold (the B&H colours) distributed free packets all over the city, in bars, on college campuses, on the streets, and even in playgrounds such as the Shivaji Park. To any local person, the park is synonymous with cricket, the national game left behind by the British colonial rulers, which has a near-obsessional following in India. Here hopeful young men and boys spend their days practising their game, fantasising, perhaps, about playing on more exalted grounds one day. One youth described how cigarette packs were . . . [Full text of this article]


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