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Tobacco Control 1998;7:116; doi:10.1136/tc.7.2.116c
Copyright © 1998 by the BMJ Publishing Group Ltd.
Tob Control 1998;7:116 ( Summer )

News analysis

Move over, Marlboro

The first 150 words of the full text of this article appear below.

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The international pharmaceutical company SmithKline Beecham (SKB), makers of nicotine replacement medications such as Nicorette gum and NicoDerm patches, is entering sports sponsorship. And it is doing it with a boldness more reminiscent of the companies that make the products which SKB seeks to replace with its own. First came news of its move into billiards, a game closely associated with cigarettes through sponsorship of televised competitions, and featured in the United States in Joe Camel promotions. Just as the audiences for televised billiards have been a natural target for tobacco companies, it is no surprise that they are equally attractive to Nicorette, though for the moment limited to a special target audience. As part of a marketing drive towards the American military, whose goal is to be smoke-free by the year 2000, Nicorette has come up with an international billiards competition open to personnel in all branches of military service . . . [Full text of this article]
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