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| The first 150 words of the full text of this article appear below. |
The epidemic of tobacco-caused illness and death may be seen as the rings of a target. Each concentric ring represents a different advocacy strategy for mitigating its harm. Although reasonable minds may differ over the exact order of the rings, the target might look something like this: the outermost ring promotes tobacco cessation programmes. The first interior ring supports effective enforcement of strong restrictions on access by young people. The next ring advocates the end of tobacco advertising, whereas the ring inside that champions well-funded counter-advertising and education. Further in is a ring backing restrictions on smoking in public places and worksites. The last ring supports price increases, including excise tax hikes.
Finally, there is the bull's-eye, the most challenging but also the most rewarding point on the target. It represents control of the product itself.
The new focus on the bull's-eye is what the tobacco industry fears
most, and
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