Editorial
Cigarette testing methods, product design, and labelling: time to clean up the "negative baggage"
| The first 150 words of the full text of this article appear below. |
In 1936, the first filtered cigarette was introduced and
positioned in the market place as "a mild, clean smoke with health benefits resulting from filtration". Non-filtered cigarettes with high tar and nicotine deliveries were the norm at that time. From 1942 to 1961 the volume of filtered cigarettes sold grew and overcame non-filtered cigarettes, largely due to advertising and publicity claims that filtered cigarette smoke was "better for your health" and claims that implied "health and taste benefits due to
filtration". The development of apparent low-delivery cigarettes by
the tobacco industry was intensified in response to the United States
surgeon general's 1964 report on smoking and health1 and
the public perception that filtered cigarettes would present less
exposure to the smoker of the toxic pyrolysis products of a cigarette. During the past four decades the cigarette manufacturers have nurtured
this perception by producing a myriad of low-delivery products through
sophisticated cigarette design, tobacco blend
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This article has been cited by other articles:
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LEAVELL, N.-R.
(1999). The low tar lie. Tobacco Control
8: 433-437
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