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How to make the US State Department's tobacco directive work for you: Senegal's case
| The first 150 words of the full text of this article appear below. |
It is laudable that the State Department issued a directive on American international policy on tobacco in February 1998. At the same time it represents no real change in policy.
Old fair trade rhetoric and a new pro-health agenda aren't easily squared, as the directive clearly indicates. Wrought with the old misguided logic of the "legal" product, its policy objective of ensuring American companies "equal access to a shrinking global market for tobacco" echoes the old USTR (United States trade representative) mentality: "We know cigarettes are bad, but hey, we've got to help `poor' American companies get their `fair' share of the pie!" This ignores the fact that these companies' marketing techniques are often more aggressive. The result? American companies end up, not only hogging the pie, but also increasing its size.
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Furthermore the policy suffers from a lack of "teeth". Although the
first guideline of the directive explicitly states:
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