News analysis
EU/UK: ad ban busting plan
| The first 150 words of the full text of this article appear below. |
Tobacco control advocates in the United Kingdom and other western European countries which have not yet banned tobacco promotion are busy trying to ensure the effectiveness of legislation being drafted under the European Union's ad ban directive. Of greatest concern is some governments' apparent weakness of resolve. The cause of this is unclear, but may be presumed to be exacerbated by budgetary restrictions and the near certainty of the industry's now routine twin procedures of (a) legal challenges and (b) deliberate "breach-and-see" tactics to test out the government's commitment to its new law.
The big loophole in the EU ad ban is on branding of non-tobacco
products. However, the wording does not give an unqualified exemption
as a right. The relevant article in the directive (98/43/EC, 3, para 2)
says that the ad ban "shall not prevent the member states from
allowing a brand name already used in good faith for
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
- Full Text
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
