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Alaska: Trampling tobacco
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The Trampling Tobacco Project aims to reduce tobacco use and related death and disease in Alaska, United States. The Alaska Native Health Board (ANHB) implemented the Trampling Tobacco Project on behalf of the Alaska Tobacco Control Alliance (ATCA), a statewide coalition, and the project is funded by a Robert Wood Johnson Foundation SmokeLess States grant. The key components include policy, technical assistance, and youth education, which the staff provides through training, materials, and mini-grants to local organisations and communities.
The programme title "Trampling Tobacco" was based on an Iditarod theme-the Iditarod is a sled dog race from Anchorage to Nome, Alaska, a distance of approximately 1100 miles (1770 kilometres) over treacherous terrain. In keeping with the purpose of the first Iditarod, which brought life-saving diphtheria serum to Nome, the race in recent years has been used to raise public awareness about modern health plagues including alcohol abuse, AIDS, and now tobacco use.
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