News analysis
The pied pipers of puffing
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Imagine if Saddam Hussein sought to sponsor an educational programme for schools on peace studies. Or if the pornography industry tried to sponsor an art appreciation course for schools. Or the Ku Klux Klan a racial harmony programme. Most would think something was a tad fishy. So what are we to make of a tobacco company working behind the scenes to sponsor a health education programme for schools?
| Figure Removed (Available Only in the Full Text) |
| Figure Removed (Available Only in the Full Text) |
When Australian, New Zealand, and Fijian schoolchildren returned to
school early this year after their summer holidays, some had the
dubious privilege of experiencing a new health education programme
entitled I've got the power
"a programme
designed to develop decision-making skills" (figure). The package is
being promoted to state education and health ministers, and to private schools by none other than Philip Morris, the world's largest tobacco
company. Some 1500 schools have apparently requested the kit. This is
not the first foray into
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Relevant Article
-
Corky, the satellite, and Fishbone Fred
Tob. Control 1999 8: 132.[Extract] [Full Text] [PDF]
This article has been cited by other articles:
-
Landman, A., Ling, P. M., Glantz, S. A.
(2002). Tobacco Industry Youth Smoking Prevention Programs: Protecting the Industry and Hurting Tobacco Control. AJPH
92: 917-930
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