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Tobacco Control 1999;8:128-131; doi:10.1136/tc.8.2.128
Copyright © 1999 by the BMJ Publishing Group Ltd.
Tob Control 1999;8:128-131 ( Summer )

Cover essay

British Columbia's "Tobacco Industry's Poster Child": one part of a bigger picture

British Columbia Ministry of Health and Ministry Responsible for Seniors

British Columbia Ministry of Health and Ministry Responsible for Seniors, Vancouver, British Columbia, Canada

Correspondence to: Shelley Canitz or Donelda Eve, Tobacco Strategy, Ministry of Health and Ministry Responsible for Seniors, Government of British Columbia, 1520 Blanshard Street, Lower Courtyard, Victoria, British Columbia, Canada V8W 3C8; website: <www.tobaccofacts.org>

The first 150 words of the full text of this article appear below.

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December 1998 was a busy time for British Columbia's "Tobacco Industry's Poster Child". In Vancouver, preparations were underway for a World Health Organisation (WHO) meeting to forge an international treaty on tobacco control and the poster child poster was prominently displayed. In Vancouver, Dr Douglas Bettcher, coordinator of the WHO's framework convention on tobacco control team, and a native of Alberta, Canada, discovered the poster child model was one of his cousins. He invited the model, Christine Hemmerling of nearby Maple Ridge, to address the convention delegates.


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The same week, a new animated billboard of the poster child was mounted throughout Vancouver. It began with an image of a lovely young girl holding a flower. The image then metamorphosed into the now familiar "Tobacco Industry's Poster Child" with the diseased lung, cancerous gums, stained teeth, yellowed fingers, and wrinkled skin (figure 1).

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The WHO meeting, which took place on 2-4 . . . [Full text of this article]
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This article has been cited by other articles:

  • Malone, R. E. (2002). Tobacco Industry Surveillance of Public Health Groups: The Case of STAT and INFACT. AJPH 92: 955-960 [Abstract] [Full Text]  

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