News analysis
Thailand: competition yields tough health ads
| The first 150 words of the full text of this article appear below. |
As part of the WHO-funded "Smokefree Thailand Advertising
Contest" run by the Action on Smoking and Health Foundation of
Thailand (ASH), advertising companies were invited to submit entries
with prize money of up to 20 000 baht (US$570) to be won. Over 20 advertising companies entered the contest and produced 163 adverts on
the five themes: non-smoking generation (35 entries); women and tobacco (26 entries); passive smoking (33 entries); impotence (58 entries); and
the financial costs of smoking (11 entries). Winners were announced at
a press conference in April 1999 and presented with their awards at
ASH's professionals for health conference held in Bangkok in May.
Entries were displayed at the Lad Prao shopping centre in Bangkok as
part of the World No Tobacco Day exhibition held there. ASH sent out
high quality copies of the ads to newspapers and magazines throughout
Thailand, and many have been run. ASH rates the operation a big
success, and plans to run
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