News analysis
Denmark: tobacco premier hits bass note
| The first 150 words of the full text of this article appear below. |
How very inconvenient it must be for tobacco companies if they invest in arts sponsorship to circumvent an advertising ban, only to find that ministers of culture, who should be grateful for the funds, implement the law as parliament intended.
This can be seen in Denmark which, despite valiant efforts by the health community, lingers second only to Germany at the bottom of the tobacco control league in northern Europe, in terms of public and political awareness about tobacco.
Early in 1999, Tobaksbladfet, a publication for employees of the Scandinavian Tobacco Company (STC), carried a photograph of the Danish prime minister, Poul Nyrup Rasmussen, handing over the $30 000 1998 Jazzpar jazz music prize to French jazz pianist Martial Solal. The prize, as the publication proudly reminds its readers, is exclusively sponsored by STC.
Commenting on the premier's apparent contentment as he clutched a
large scale version of STC's leading Prince cigarette pack
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