Tob Control 2000;9:3-8 ( Spring )

Cover essay

From social taboo to "torch of freedom": the marketing of cigarettes to women

Amanda Amos^a, Margaretha Haglund^b

^a Public Health Sciences, Department of Community Health Sciences, Medical School, University of Edinburgh, Teviot Place, Edinburgh EH8 9AG, UK, ^b National Institute of Public Health, Sweden, ^c President, International Network of Women Against Tobacco (INWAT)

Correspondence to: A Amos amand.amos@ed.ac.uk

The first 150 words of the full text of this article appear below.

	Introduction

Figure Removed (Available Only in the Full Text)

Nice girls don't smoke

When the Irish born American femme fatale Lola Montez had her photograph taken at a Boston studio in 1851, neither she nor anyone else could foresee the future symbolic value of the cigarette as a sign of emancipation for women and the tragic development that we are now facing with women as the next wave of the tobacco epidemic. With the dress and hairstyle that she was wearing in the photograph Lola Montez could have passed for a lady, if it wasn't for the cigarette which stood out so effectively against her black gloved hand (fig 1). Used as the focal point of this picture, the cigarette was intended to be provocative. Ladies in 1851 did not smoke, and the very notion that women and girls might be experimenting with cigarettes was certainly not acknowledged publicly. Indeed smoking by women in North America and Europe had long . . . [Full text of this article]

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