News analysis
Asia: choppy seas for BAT butt boat
| The first 150 words of the full text of this article appear below. |
British American Tobacco's John Player Gold Leaf, the
only known sailing boat to advertise two cigarette brands at the same time, sailed into a storm of controversy last September as it approached Sri Lanka. Billed as undertaking the "Voyage of
discovery", the 80 foot racing yacht had left Tower Bridge in London,
UK, in mid June with a seven person British crew. BAT's press hype, faithfully reported by most newspapers in Bangladesh (but not Bhorer Kagoj
see
Tobacco Control
1998;7:228-9), boasted that the
"challenging and exciting" 170 day trip would cover 17 countries
and three continents, with the ultimate destination being the
Bangladesh port of Chittagong in the Bay of Bengal, scheduled for
November. BAT augmented the coverage with large colour
advertisements in the newspapers covering the story. So all seemed
set fair for a straightforward cruise (the boat was not, after all,
racing against competitors) to promote cigarettes to
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