The world's largest tobacco company, Philip Morris, came under fire once again towards the end of last year, this time for listing itself in a corporate promotional brochure as sponsoring the Red Nose Day Foundation, Australia's largest research charity supporting research on sudden infant death syndrome (SIDS). Sleeping in the prone position and exposure to tobacco smoke are the two most important, known risk factors for SIDS. The glossy brochure, resplendent with photographs of the company's products including cigarettes, identified the charity as among "recipients of support or sponsorship from Philip Morris and its operating companies in Australia". Red Nose Day organisers are believed to have obtained, for fundraising purposes, two giant bars of Toblerone chocolate from Philip Morris's Kraft corporate arm, not realising the connection with the tobacco parent company.

On learning from tobacco control advocates that Philip Morris was using the Toblerone donation as part of its efforts . . . [Full text of this article]