News analysis
Australia: smoking "K . . .s"
| The first 150 words of the full text of this article appear below. |
Philip Morris (PM) chief Geoffrey Bible, an Australian resident in the USA, wrote to the incoming chief executive officer of PM Australia, David Davies, in March 1993 "there is a lot of nervousness on the food side at our including them [Kraft] publicly as part of the corporate body when we are dealing with contentious issues. Kraft is the manufacturer of one of the household darlings of Australia, namely Vegemite [a black, yeast based spread]. Every Australian is born with a jar of Vegemite in his/her hand and would never believe that it is owned by a US company. Kraft Australia is not anxious that a lot of noise be made about this..."1
In March this year, Kraft Australia got very anxious indeed. Australian
folk hero entrepreneur and air balloon adventurer Dick Smith launched a
new brand of peanut butter, with a sales pitch emphasising that the
product was made in
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