News analysis
Uganda: athletes fight BAT's abuse of sports
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BAT must be concerned that its sponsorship of sport in Uganda has been attracting a rising chorus of criticism.
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Starting with its leading brand, which bears the unsubtle name
Sportsman, BAT's policy on top level sport sometimes seems akin to
ownership. But while sports journalists might usually be among the
first to blow the whistle, or at least question the highly
inappropriate association between cigarettes and sport, BAT has found a
simple solution
sponsoring the well organised Ugandan Sports Press
Association (USPA). For 10 years, USPA has taken BAT's money, and in
that time, few voices critical of tobacco have been heard among its
membership. Some are prepared to speak privately about their
disapproval, but not on the record.
Kenneth Matovu, USPA's general secretary and its journalist of the
year for the last two years, was asked in a recent interview why he had
not written an article analysing tobacco sponsorship
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