News analysis
Bangladesh: voyage of disdain sunk without trace
| The first 150 words of the full text of this article appear below. |
The story so far: BAT's the John Player Gold Leaf, a sailing boat bearing the name of a cigarette brand, having sailed from London on a "voyage of discovery" (otherwise known as a massive and cynical cigarette promotion, showing utter disdain for the health of people in some of the world's poorest countries), failed to dock at one of its Sri Lankan destinations following demonstrations there by health advocates (see Tobacco Control 2000;9:9-10), and turned northwest for Bangladesh. But here, too, the sponsors were in for a big surprise.
In June, health advocates in Bangladesh were alarmed to see advertising
for the "voyage of discovery", BAT's huge multinational promotional campaign for its John Player Gold Leaf cigarette brand. A
development group, Working for a Better Bangladesh, realising that this
campaign was too big for any one organisation to tackle alone, called a
meeting of organisations known to
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