News analysis
USA: the art of simple dying
| The first 150 words of the full text of this article appear below. |
What problems cigarette makers have in the USA these days! The modern American woman aspires to many fine ideals: to be in charge of her own life, stay looking young and beautiful as long as possible, keep fit and healthy, smell fragrant, be a good parent, and have enough money to enjoy life to the full. Smoking removes control through addiction, prematurely ages and wrinkles the skin, destroys fitness and can cause debilitating and fatal diseases, makes smokers smell, sets an appalling example to children, and involves repeatedly spending money that could otherwise be used for, well, living life to the full. So how on earth can cigarette companies reassure women who smoke, and make those who have not yet started, think it is part of a normal, desirable lifestyle?
One way, it seems, is to give women their own magazine, cleverly mixing
all the most enduring female aspirations and
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