News analysis
SE Asia: Rockefeller's new programme
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"Asia cannot afford to repeat the North American cycle of tragedy from tobacco company aggression. In truth, hundreds of millions of Asians alive today depend on what you do today . . . against tobacco." These were the words of Dr Prakit Vateesatokit of Thailand, as he received one of the first Luther Terry Awards for outstanding achievements in tobacco control, at the world conference in Chicago in August.
One response to the challenge is being provided by the Rockefeller Foundation, which has pledged up to US$10 million to support proven approaches to tobacco control in Thailand, Malaysia, Cambodia, and Vietnam. The "Trading Tobacco for Health" initiative comes just over 10 years after several Asian markets, including Thailand's, were forced open to US cigarette imports.
By passing strong tobacco control policies and by active
non-governmental efforts to reduce smoking, Thailand has lowered smoking prevalence over the past decade. Campaigns to raise public awareness of
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