Targetting special populations for tobacco intervention in managed care
I. Tailored communications for smoking cessation
Introduction
C Tracy Orleansa, Julie Fishmanb
a Robert Wood Johnson
Foundation, College Road East, Princeton, NJ 08543, USA;
torlean@rwjf.org, b Centers for Disease Control and Prevention,
Office on Smoking and Health, Atlanta, GA, USA
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Tailored
smoking cessation communications (for example, print, telephone,
internet, face-to-face counselling) hold great promise for improving
the efficacy of smoking cessation treatments and interventions offered
through managed care organisations. Past research has shown that quit
smoking guides and programs targeted to the special quitting motives
and barriers of a specific population can be more appealing and more
effective. This has been demonstrated for pregnant
smokers,1 older smokers,2 and
African-American smokers.3 Additionally, there is growing
evidence for better long term quit rates among smokers who get
individually tailored or personalised advice
either in person, by
phone, or through tailored mailingsin addition to self help
materials.4-6 The papers in this section identify
promising new directions for tailored interventions for a number of
special populations: older Americans, Hispanics, young people, and
cancer patients.
Managed care organisations offer new opportunities and incentives to
individually tailor smoking cessation communications.7 They offer defined populations of
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