Targetting special populations for tobacco intervention in managed care
Tailoring tobacco control messages for Hispanic populations
Lourdes Baezconde-Garbanati, James A Garbanati
HILATEN, Norris
Comp. Cancer Center, University of Southern California, 5949 West 77 Place, Los Angeles, CA 90045, USA;
Baezcond@hsc.usc.edu
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Tailoring
culturally competent, linguistically and literacy level appropriate
tobacco control messages for Hispanic populations is an essential
element in the effective delivery of educational interventions in
managed care settings. Tailoring messages maximises opportunities of
preserving existent low smoking rates, especially among immigrants, and
of targeting rising rates among acculturating women and
youth.1 However, gaining knowledge of the sociodemographic composition of the population, their values, acculturation, the role
cigarette use has in social situations, and smoking patterns, is a must
in tailoring messages specific to Hispanics. Hispanics, for example,
are "social smokers" and smoke in somewhat different patterns from
non-Hispanic whites, with a large amount of smoking occurring on
Saturdays when friends and family come together.2 Information such as this is important, because it allows us to work
within a Hispanic value system to deliver the most effective messages
possible, via the integration of Hispanic cultural elements into
effective prevention or
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- Julie Grealy
- Tobacco Control Online, 18 Mar 2002 [Full text]
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