Smoke free families project brief
Interactive software: an educational/behavioural approach to smoking cessation for pregnant women and their families
Walter J Scotta, Helen McIlvainb
a Creighton University
School of Medicine, Omaha, Nebraska, USA, b University of Nebraska Medical Center, Omaha,
Nebraska
Correspondence to: Walter J Scott, MD, Creighton University School of Medicine, 601 N 30th Street, Ste 3740, Omaha, NE 68131, USA; wscott@creighton.edu
| The first 150 words of the full text of this article appear below. |
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Introduction |
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Smoking cessation programs that have been used during pregnancy include brochures, physician advice, and counselling. Standardised self help brochures alone have minimal impact1; tailored messages are more effective.2 Face to face counselling requires training and is time consuming in a busy clinic. Multimedia (non-text based) approaches can reach populations with low literacy levels. Interactive digital media also allows users to learn by making choices and then noting the consequences of their actions. Health messages can be tailored to the user in real time. We designed a digital, interactive smoking cessation intervention tailored for pregnant women and tested it in public health clinics.
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Methods |
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The study population consisted of pregnant smokers enrolled in the
Douglas County (Omaha), Nebraska Women, Infants and Children (WIC)
program. The mission of the WIC program is to decrease the number of
low birth weight babies born to low income or otherwise at risk women.
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