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Uganda: health comes in from the sidelines

Health advocates in Uganda were justly proud when the first anti-tobacco billboard at a sports ground in East Africa was unveiled at the Kampala Rugby Football Club last year. It resulted from a Ush2 000 000 (US$1250) sponsorship package for the Kobs Rugby Football Club put together by The Environmental Action Network (TEAN), a group of young Ugandan lawyers, and Kampala's Bon Appetit Restaurant. A particularly pleasing irony is that the same billboard was previously used by BAT for Embassy cigarette ads. Kobs is a leading rugby team that draws its players from secondary schools, and the sponsorship package stipulates that the players will wear No Smoking logos on the leg of their shorts, and will sign a no smoking pledge to keep their game smoke-free. There are also plans to play recordings of health warnings against tobacco during Kobs games.

The first anti-tobacco billboard at a sports ground in East Africa was unveiled at the Kampala Rugby Football Club in Uganda last year.

BAT has long been a major sponsor of sports in Uganda ( Tobacco Control 2000;9:129–30), but the Kobs billboard reflects the increasing strength of the local anti-tobacco lobby, which is drawn from the medical, legal, sporting, media, and other sectors. In May 2000, a three year campaign resulted in BAT withdrawing its 10 year sponsorship of the Sportsman of the Year Gala of the Ugandan Sports Press Association ( Tobacco Control 2000;9:269–70[Medline]).

This Article Extract Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Simpson, D. Search for Related Content PubMed Articles by Simpson, D. Topic Collections TC News analysis