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The most recent version of this article was published on 1 June 2008

Tob Control. Published Online First: 13 March 2008. doi:10.1136/tc.2008.025148
Copyright © 2008 by the BMJ Publishing Group Ltd.

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British American Tobacco ghost-authored reports on tobacco advertising bans by the International Advertising Association and JJ Boddewyn

Ronald M. Davis

Henry Ford Health System, United States

E-mail: ron.davis{at}ama-assn.org

ABSTRACT

In 1983 and 1986, the International Advertising Association (IAA) published an original version and then a revision of a report entitled "Tobacco Advertising Bans and Consumption in 16 Countries," which were edited by JJ Boddewyn, a marketing professor. The reports concluded that tobacco advertising bans have not been accompanied by any significant reduction in tobacco consumption. Opponents of tobacco advertising restrictions trumpeted the IAA reports in print materials, media communications, and legislative hearings during the 1980s and beyond. A new analysis of tobacco industry documents and transcripts of tobacco litigation testimony reveals that British American Tobacco ghost-authored the IAA reports and that the Tobacco Institute (the trade association then representing the major US cigarette manufacturers) helped to arrange for Boddewyn to present the findings to the US Congress and the media. Further research on tobacco industry documents and tobacco litigation transcripts should assess whether tobacco industry sources were responsible for ghost-writing other studies favorable to the industry.


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eLetters:

Read all eLetters

A Reply from JJ Boddwyn to R.M. Davis
Jean J Boddewyn
Tobacco Control Online, 14 Apr 2008 [Full text]
A Reply from R.M. Davis to JJ Boddwyn
Ronald M. Davis
Tobacco Control Online, 18 Apr 2008 [Full text]

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