Tob Control 10:91 doi:10.1136/tc.10.2.91f
  • News analysis

Australia: game, set, and advocacy match

  1. SIMON CHAPMAN, Editor
  1. Chairman, ASH Australia

      Redheads are the largest selling brand of matches in Australia. The famous red haired woman logo first appeared on their matchboxes in 1946 and has gone through several incarnations since. The Australian manufacturing company was taken over by the tobacco company Swedish Match in 1998. Swedish Match's website ( shows the company manufactures nasal and oral snuff, and cigars, pipe tobacco, and matches.

      Redheads, the largest selling brand of matches in Australia. The manufacturers launched …

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