Kenya: tobacco rally leaves health a wreck
The gruelling Safari Rally, formerly the East African Safari, is said to be the world's toughest, longest motor rally, and the most exciting for spectators. It has been running for nearly half a century, and in recent years has become one of the most aggressive forms of tobacco promotion in the world. When leading sponsor British American Tobacco (BAT) switched promotional tactics in the late 1990s to sponsor soccer, Philip Morris clearly saw a major opportunity and the event became known as the Marlboro Rally. However, in the 1990s protests by health …
