Smokers' beliefs about “Light” and “Ultra Light” cigarettes

Table 3

Mean ratings for beliefs about Light and Ultra Light cigarettes by type of smoker (1–5 scale)

Beliefs		Type of smoker		All subjects
Beliefs		Regular	Light	All subjects	Ultra Light^3-150
Safety	1.8^a	2.1^b	2.6^c	2.0
	(0.03)	(0.04)	(0.07)	(0.03)
% Endorsed^3-151	9.5	17.3	32.7	15.9

Delivery	3.0^a	3.4^b	3.8^c	3.3
	(0.05)	(0.05)	(0.05)	(0.03)
% Endorsed	43.3	56.5	72.1	52.6

Sensation	2.7^a	3.7^b	4.0^c	3.3
	(0.04)	(0.05)	(0.06)	(0.03)
% Endorsed	33.5	72.6	78.3	55.4

Addictive	1.7^a	1.8^a	2.2^b	1.8
	(0.04)	(0.04)	(0.07)	(0.03)
% Endorsed	8.6	9.8	18.2	10.5

Help quit	2.2^a	2.4^a	2.9^b	2.4
	(0.05)	(0.05)	(0.07)	(0.03)
% Endorsed	17.2	23.4	38.0	22.6

Means with different letters are significantly different at p ⩽ 0.05. Numbers in parentheses are standard errors.
↵3-150 Smokers of Ultra Light cigarettes rated Ultra Light brands; smokers of Light and Regular cigarettes rated Light brands.
↵3-151 Scored above 3 on composite or variable (that is, “probably” or “definitely” true).

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