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The limitations of fear messages
  1. Correspondence to:
 Professor Gerard B Hastings, Department of Marketing, University of Strathclyde, 173 Cathedral Street, Glasgow G4 0RQ, UK;
 g.hastings{at}csm-gateway.market.strath.ac.uk
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Hastings G, MacFadyen L
The limitations of fear messages

Publication history

  • Published online 1 March 2002.

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