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The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact
  1. Correspondence to:
 Richard W Pollay, Faculty of Commerce and Business Administration, 2053 Main Mall, University of British Columbia, Vancouver, BC, V6T 1Z2, Canada;
 pollay{at}commerce.ubc.ca
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Pollay RW, Dewhirst T
The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact

Publication history

  • Published online 1 March 2002.

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