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Anvisa, the agency responsible for monitoring and enforcing Brazil’s tobacco control legislation, recently ordered Souza Cruz, Brazilian subsidiary of BAT, to remove its “Smoking point” from the airport in Rio de Janeiro. The structure, erected by Souza Cruz and the airport management company, was a ventilated smokers’ stand in the otherwise smoke-free airport. Anvisa said it was not placed in an isolated area, and the technical analysis of the pilot project was inconclusive in terms of ventilation performance and filtration. While tests were being conducted, the public should not have been exposed to uncertain outcomes, Anvisa said, and Souza Cruz violated marketing regulations by displaying the company logo on the equipment, as well as using questionnaires there to get details for the company’s database.
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