Article Text

PDF

Hungary: court victory on point of sale ads
  1. David Simpson
  1. d.simpsoniath.org

    Statistics from Altmetric.com

    Hungary chalked up another important victory recently when the high court ruled that point-of-sale (POS) tobacco advertisements visible from outside shops (in shop windows or entrances) were illegal. A string of court cases about such ads have been filed by tobacco control advocates since the country’s advertising ban came into force in January 2002 (Hungary: tobacco ads forced back inside.

    ). However, tobacco companies have continued to lobby the Ministry of Economic affairs and its enforcement agency to accept the companies’ own interpretation of the law, which considered these ads to be legal. Now British American Tobacco, market leader, has reserved its right to challenge this important decision in the constitutional court. Health campaigners acknowledge that Hungary’s ban is not total, but it only allows ads at the real point of sale, not in locations visible from public places.

    View Abstract

    Request permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.