Switzerland/USA: cutting the bull. In March, a Swiss based internet tobacco sales company, YeSmoke, was ordered by a US court to pay Philip Morris (PM) US$173 million in damages for trademark infringements when it sold PM cigarette brands in the USA from its old internet site, yesmoke.com, and to hand the site over to PM. YeSmoke, formerly called Oatmedia, continues to operate from a Swiss based website, yesmoke.ch, but presumably steers clear of PM’s brands. However, what puzzles health advocates who surf the site, …