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Tob Control 2006;15:6
  • News analysis

Hong Kong, China: Marlboro pack sleeves

  1. David Simpson
  1. d.simpson@iath.org

      As everyone knows, one of the best and often the earliest evaluation of the effectiveness of any tobacco control measure is the strength of tobacco companies’ resistance to it. In the case of graphic health warnings on cigarette packs, the industry’s insistence that they have no effect is somewhat devalued by numerous resistance strategies. The latest comes from Hong Kong, where Philip Morris has introduced a plastic outer cover to its Marlboro cigarette packs. It comes in two …

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