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Tob Control 2006;15:6
  • News analysis

Sweden: cockroach of the year

  1. David Simpson
  1. d.simpson@iath.org

      We have all heard of anti-prizes awarded to highlight particularly bad behaviour by the tobacco industry or its executives—often they are in the USA and feature the word “Butt”—but the “Cockroach of the year” award was new to many when it scuttled into the limelight recently. It is something Swedish colleagues working on the Non-Smoking Generation project have devised, and for 2005, the winner was the unfortunate …

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