rss
Tob Control 2006;15:81-82
  • News analysis

USA: Salem’s new look website

  1. M Jane Lewis1,
  2. Olivia Wackowski2
  1. 1 lewismj@umdnj.edu
  2. 2UMDNJ-School of Public Health, New Jersey, USA; wackowol@umdnj.edu

      Trinkets and Trash (T&T: www.trinketsandtrash.org) is a surveillance system and archive of tobacco industry products and promotions that regularly monitors tobacco product development and industry marketing, including magazine advertising, direct mail and promotional items. In the past year, T&T began to monitor tobacco brand websites, which we are finding to be an early warning system for tobacco brand promotions, images, and products.

      In January 2006, Salem’s password protected website (www.salemaccess.com) underwent a major change in both look and content, one that appears to signal a new identity for the brand. The revamped Salem website went live online some time between 10–18 January 2006. Carried by the slogan “Refresh your Spirit”, the website replaces Salem’s most recent “Stir the Senses” dark …

      [Full text of this article]

      This Article

      1. Extract
      2. Full text
      3. PDF

      Responses

      1. Submit a response
      2. No responses published

      Register for free content

      The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register hereto access the free archive of all BMJ Journals.

      Don't forget to sign up for content alertsso you keep up to date with all the articles as they are published.