Outdoor cigarette advertising is expected to finally be prohibited in Russia in 2007, five years after the first, albeit toothless, law attempting to ban it. Not surprisingly, tobacco companies are taking advantage of what might be their last few months of wooing new customers via this effective means of advertising, by stepping up their campaigns on billboards and public transport. Noteworthy are the actions of Japan Tobacco International (JTI), which in March introduced a new brand …