India: “low-risk” launch
In recent months, there has been mounting concern about two new and apparently related developments.
First, a previously unknown non-governmental organisation (NGO) had appeared on the scene, predominantly web-based and calling itself simply www.LowTobaclife.com. Its website carried a range of soft lifestyle features, and in a health section, apparently credible advice about tobacco. However, this led on to “Doctor’s quotes on Low Tobacco Cigarette” [sic], which led readers into a discussion strongly reminiscent of the discredited industry line that what is really needed for smokers who cannot give up is a new, reduced toxicity product. There was no information about who was behind the new NGO, which was starting to receive widespread publicity. What was of most concern …
