British American Tobacco Australia (BATA), whose website states with anodyne irony that it “is helping to build effective programmes to address youth smoking”, has given us a further clue about what it might mean by “address”. The company has launched a range of twin-compartment Dunhill Distinct “wallet” packs.

Once out of the cellophane, the pack (see figure) folds apart. Separated by a thoughtfully perforated edge, it is ready to tear into two iPod-sized packs, one with 13 cigarettes and another with 7. Public health groups branded them “kiddie packs”, designed to …