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Tob Control 2007;16:223
  • News analysis

BAT’s Blackberry-picking endorsement

  1. Kelley Lee1,
  2. Ross Mackenzie2
  1. 1London School of Hygiene & Tropical Medicine, UK; kelley.lee@lshtm.ac.uk
  2. 2University of Sydney, Australia

      Selected customers of Blackberry mobile communications devices have recently been sent an email lauding the reliability of the “Neverfail” operating system which ensures “high availability and disaster recovery” in the case of mobile network failure. On the surface, the message is about Neverfail and Blackberry. However, at the centre of this direct marketing message is a ringing endorsement by British American Tobacco (BAT). Faced with growing regulation of …

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      Responses to this article

      • BAT’s co-branding with BlackBerry –tested in Malaysia?
        • Mary Assunta
        Tob Control published online August 13, 2007

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