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What happened to smokers’ beliefs about light cigarettes when “light/mild” brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey
  1. R Borland, VicHealth Centre for Tobacco Control, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia; Ron.Borland{at}cancervic.org.au
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Borland R, Fong GT, Yong H, et al
What happened to smokers’ beliefs about light cigarettes when “light/mild” brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey

Publication history

  • Received October 12, 2007
  • Accepted March 12, 2008
  • First published April 21, 2008.

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