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Tob Control 19:338-341 doi:10.1136/tc.2009.031898
  • Brief report

Tobacco point-of-sale advertising in Guatemala City, Guatemala and Buenos Aires, Argentina

Open Access
  1. Carlos E Kummerfeldt4
  1. 1Cardiovascular Unit of Guatemala, Guatemala
  2. 2Washington University in St Louis, School of Medicine, Missouri, USA
  3. 3Hospital de Clinicas, University of Buenos Aires. Buenos Aires, Argentina
  4. 4Aldo Castañeda Foundation. Guatemala
  1. Correspondence to Dr Joaquin Barnoya, Cardiovascular Unit of Guatemala, 6a Ave 8-71 zona 10, Clinica #3, Ala Sur 01010, Guatemala, USA; jbarnoya{at}post.harvard.edu
  1. Contributors RM and JB conceived the study and lead the data analysis. JB took the lead in manuscript writing. DS and CK pilot tested the survey and contributed to data analysis. All authors have approved the final version of the manuscript.

  • Received 4 June 2009
  • Accepted 22 March 2010
  • Published Online First 7 June 2010

Abstract

Objectives To determine tobacco point of sale advertising prevalence in Guatemala City, Guatemala and Buenos Aires, Argentina.

Methods Convenience stores (120 per city) were chosen from randomly selected blocks in low, middle and high socioeconomic neighbourhoods. To assess tobacco point of sale advertising we used a checklist developed in Canada that was translated into Spanish and validated in both countries studied. Analysis was conducted by neighbourhood and store type.

Results All stores sold cigarettes and most had tobacco products in close proximity to confectionery. In Guatemala, 60% of stores had cigarette ads. High and middle socioeconomic status neighbourhood stores had more indoor cigarette ads, but these differences were determined by store type: gas stations and supermarkets were more prevalent in high socioeconomic status neighbourhoods and had more indoor cigarette ads. In poorer areas, however, more ads could be seen from outside the stores, more stores were located within 100 metres of schools and fewer stores had ‘No smoking’ or ‘No sales to minors’ signs. In Argentina, 80% of stores had cigarette ads and few differences were observed by neighbourhood socioeconomic status. Compared to Guatemala, ‘No sales to minors’ signs were more prevalent in Argentina.

Conclusions Tobacco point of sale advertising is highly prevalent in these two cities of Guatemala and Argentina. An advertising ban should also include this type of advertising.

Footnotes

  • Funding This work was carried out with the aid of a grant from the Research for International Tobacco Control (RITC) program of the International Development Research Centre (IDRC) in Ottawa, Canada. Joaquin Barnoya is partially supported by an unrestricted grant from the American Cancer Society.

  • Competing interests None.

  • Provenance and peer review Not commissioned; externally peer reviewed.

This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited, the use is non commercial and is otherwise in compliance with the license. See: http://creativecommons.org/licenses/by-nc/2.0/ and http://creativecommons.org/licenses/by-nc/2.0/legalcode.

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