Evaluation of the removal of point-of-sale tobacco displays in Ireland
- Ann McNeill1,
- Sarah Lewis1,
- Casey Quinn2,
- Maurice Mulcahy3,
- Luke Clancy4,
- Gerard Hastings1,
- Richard Edwards5
- 1UK Centre for Tobacco Control Studies, Division of Epidemiology and Public Health, University of Nottingham, Nottingham, UK
- 2Division of Primary Care, School of Community Health Sciences, University of Nottingham, Nottingham, UK
- 3Health Service Executive, Ireland
- 4Research Institute for a Tobacco Free Society, Dublin, Ireland
- 5Department of Public Health, University of Otago, Wellington, New Zealand
- Correspondence to Professor Ann McNeill, UK Centre for Tobacco Control Studies, Division of Epidemiology and Public Health, Clinical Sciences Building, University of Nottingham, Nottingham, UK;
Contributors AM developed the study with contributions from RE, MM, LC, SL and GH. SL and CQ carried out the statistical analyses.
- Received 27 May 2010
- Accepted 21 September 2010
- Published Online First 18 November 2010
Aim To evaluate the short-term impacts of removing point-of-sale tobacco displays in Ireland, implemented in July 2009.
Methods Retailer compliance was assessed using audit surveys in 2007, 2008 and 2009. Using a monthly survey of 1000 adults carried out since 2002, changes in smoking prevalence were assessed; attitudes were measured using extra questions added for a 10-month period before and after the law. Youth responses were assessed using a cohort of 180 13–15 year olds, interviewed in June and August 2009.
Results Immediately following implementation, compliance was 97%. Support for the law increased among adults after implementation (58% Apr-Jun vs 66% Jul-Dec, p<0.001). Recall of displays decreased significantly for adults (49% to 22%; p<0.001), more so among teenagers (81% to 22%; p<0.001). There were no significant short-term changes in prevalence among youths or adults. The proportion of youths believing more than a fifth of children their age smoked decreased from 62% to 46%, p<0.001). Post-legislation, 14% of adult smokers thought the law had made it easier to quit smoking and 38% of teenagers thought it would make it easier for children not to smoke.
Conclusions Compliance was very high and the law was well supported. Recall of displays dropped significantly among adults and teenagers post-legislation and there were encouraging signs that the law helped de-normalise smoking.
Linked articles 039602.
Funding Office of Tobacco Control, Ireland; Cancer Research Uk; Irish Cancer Society, ASH New Zealand.
Competing interests None.
Provenance and peer review Not commissioned; externally peer reviewed.