You are here

  • Home
  • Archive
  • Volume 20, Issue 4
  • Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements

Article info

Article menu
Download PDFPDF
Research paper
Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements

Authors

  1. Correspondence to Dr Matthew C Farrelly, RTI International, 3040 Cornwallis Road, PO Box 12194, Research Triangle Park, NC 27709, USA; mcf{at}rti.org
View Full Text

Citation

Farrelly MC, Davis KC, Nonnemaker JM, et al
Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements
Tobacco Control 2011;20:279-284.

Publication history

  • Received December 3, 2010
  • Accepted January 4, 2011
  • First published February 2, 2011.
Online issue publication 
October 10, 2016

Article Versions

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

Copyright information

© 2011, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.