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  • For once, truth in tobacco advertising: it is ‘better to die’ than to not smoke (better for tobacco companies, that is)

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Editorial
For once, truth in tobacco advertising: it is ‘better to die’ than to not smoke (better for tobacco companies, that is)
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  1. Ruth E Malone
  1. Correspondence to Professor Ruth E Malone, Department of Social & Behavioral Sciences, School of Nursing, University of California–San Francisco, San Francisco, CA 94118, USA; ruth.malone{at}ucsf.edu

https://doi.org/10.1136/tobaccocontrol-2012-050522

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    In this issue, Hurt and colleagues (see page 306) use tobacco industry documents and other materials to analyse how the transnational tobacco companies have penetrated Indonesia, bought up traditional kritek manufacturers and influenced policymaking there to thwart effective tobacco control. In global public health terms, Indonesia is an especially egregious case of a government's abject failure to protect citizens. The only Asian country not to ratify the Framework Convention on Tobacco Control, Indonesia not only permits but abets and encourages some of the most aggressive tobacco advertising in the world, including tobacco advertisements featured on police traffic kiosks.1

    In an Industry Watch piece featured in this same issue, Sebayang and colleagues (see page 370) describe a billboard advertising campaign executed in Indonesia by Philip Morris International-owned company Sampoerna that takes …

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