Article Text


Recommitting to the elimination of tobacco use
  1. Joanna E Cohen
  1. Correspondence to Dr Joanna E Cohen, Institute for Global Tobacco Control, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, 2213 McElderry Street, 4th Floor, Baltimore, MD 21205, USA; jocohen{at}

Statistics from

World No Tobacco Day (31 May) provides an opportunity for nations and the global community to focus attention on the immense yet completely preventable harm caused by tobacco products, and to commit to specific actions that can better address this devastating epidemic.

The 2013 theme for World No Tobacco Day (WNTD) is banning tobacco advertising, promotion and sponsorship (TAPS). Allowing these deadly products to be advertised and promoted in diverse settings and through a variety of channels clearly undermines our health promotion messages that these products are harmful and should not be used. This contradiction also hands doubt to anyone looking for it: tobacco products really can't be all that bad.

In many countries, the point-of-sale (POS) is an important venue where advertising and promotion take place. In this issue of the journal, Scheffels and Lavik assess retailers’ compliance and consumers’ perceptions of Norway's recent ban on the display of tobacco at the POS.1 They find, as others have previously, that there is very high retailer compliance with a total display ban. Although more studies are needed …

View Full Text

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.