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This special issue of Tobacco Control for World No Tobacco Day is focused on the theme of Price and Trade.
Last year, Dr Margaret Chan of the WHO called on countries to increase tobacco taxes to combat the tobacco epidemic.1 Chan observed that “raising taxes on tobacco is the most effective way to reduce use and save lives” (Ibid). She commented that “determined action on tobacco tax policy hits the industry where it hurts” (Ibid).
Researchers from New Zealand have modelled the implications of regular increases in tobacco taxation in the tobacco endgame.2 The researchers contend that regulator increases in tobacco taxation can play an important role in tobacco control in New Zealand. However, a wider range of strategies will be needed to meet the smoke free goal of less than 5% prevalence by 2025. It is particularly important that the New Zealand Prime Minister John Key implement the proposal for plain packaging of tobacco products.3 i
Cigarette price levels in …