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The Museum as a platform for tobacco promotion in China
  1. Fan Wang1,
  2. Shaojing Sun2,
  3. Xinyi Yao2,
  4. Hua Fu1
  1. 1School of Public Health, Fudan University, Shanghai, People's Republic of China
  2. 2School of Journalism, Fudan University, Shanghai, People's Republic of China
  1. Correspondence to Dr Shaojing Sun, School of Journalism, Fudan University, Shanghai 200433, People's Republic of China; shaojingsun{at}gmail.com

Abstract

The China Tobacco Museum in Shanghai is the largest in China, consisting of seven pavilions of tobacco-related exhibits. A focus group and previous survey data revealed that the museum conveys messages that make tobacco use appealing. Of the pavilions, three were found to contain blatant misinformation about tobacco and tobacco consumption. We argue that the China Tobacco Museum is a platform for tobacco promotion, a form of tobacco advertising, promotion and sponsorship, and thus contravenes the FCTC.

  • Advertising and Promotion
  • Tobacco industry
  • Surveillance and monitoring

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