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As another new year approaches, it is time to take stock of our priorities and renew our commitments to them. As a journal editorial team, it is also a time to recognize the essential role played by the reviewers we count upon to help us keep the journal timely, relevant to tobacco policy and population health on a global level, and known as a publisher of the very best science and policy analysis in our field. The editors simply could not do our jobs without the steadfast participation of an enormous community of dedicated reviewers, who freely contribute their valuable time to help in the peer review process. We appreciate each and every one of them.

While peer review is not a perfect process, each member of the senior editorial team can testify to its importance in improving the contribution of many papers each year. Reviewers notice things that authors fail to see because they are so close to the work. Sometimes they help authors understand and articulate the larger implications of their work; other …